"We tested this latest version of Traffic TV on BlackBerry - and the results were very impressive. Jams are shown by average speed or expected delay, and we never caught it out"
Trafficmaster Brand Guidelines
For us to bring life to our brand, deliver all our messages consistently and ensure instant recognition of our work, we need guidelines for all Trafficmaster communications.
Why Brand Guidelines?
Our Brand Guidelines deliberately leave a lot of space, in which to create outstanding work. They will allow you maximum flexibility to address the audiences Trafficmaster serves in the most appropriate and compelling way possible.
That freedom brings responsibility. It is up to you to stay true to both Trafficmaster and the Template that is set by these guidelines. Every piece of communication must work hard with its intended audience, yet still be completely and distinctly Trafficmaster.
To access the brand guidelines click here
If you wish to request a password to use the guidelines, please contact our marketing team
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"Trafficmaster's travel news is critical to keeping our listeners moving."